Mike Harris Cuth Harrison Brian Hart Gene Hartley Masahiro Hasemi
Sunday, March 18, 2012
Toyota Motorsports, 2012 NSCS Food City 500 Post-Qualifying Recaps
Toyota Motorsports, 2012 NNS Ford EcoBoost 300 Post-Race Recaps
Theo Helfrich Mack Hellings Brian Henton Johnny Herbert Al Herman
Video: Is this show-off the first to crash a Toyota GT 86?
Filed under: Motorsports, Coupe, Performance, Japan, Videos, Toyota
We all tend to get a bit overzealous at times - we'll call it part of human nature - and as many times as not, our tendencies to show off manifest themselves most when we're behind the wheel of a hot new sports car. Like, say the brand new Toyota GT 86, also known as the 2013 Scion FR-S here in the States, or, in Subaru form, the BRZ.
Such is the case with the unlucky fellow you'll see in the video embedded below. During what appears to be a drive event for Toyota's new coupe, taking place on a wet track in what we believe is Japan, one driver exceeded his talent level in a bright red GT 86, sending it careening into a makeshift wall.
The good news is that it was a low-speed mishap, which means nobody was injured and the car will need little more than a decent buffing. Or maybe a new fascia... either way, no big deal. See the video clip below.
Continue reading Is this show-off the first to crash a Toyota GT 86?
Is this show-off the first to crash a Toyota GT 86? originally appeared on Autoblog on Fri, 16 Mar 2012 16:29:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/16/is-this-show-off-the-first-to-crash-a-toyota-gt-86/
Narain Karthikeyan Ukyo Katayama Ken Kavanagh Rupert Keegan Eddie Keizan
Van Gisbergen wins race four
Source: http://www.iracing.com/inracingnews/real-world-racing/3rdparty/van-gisbergen-wins-race-four
Ingo Hoffmann Bill Holland Jackie Holmes Bill Homeier Kazuyoshi Hoshino
Lamborghini Gallardo Replacement to Share More with Audi R8, Will ?Make Clear Cut? from Current Car
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/MAw1aEN0kus/
Juan Pablo Montoya Joseph Francis Nemechek III Ryan Joseph Newman Kyle Eugene Petty Floyd Anthony Raines
Saturday, March 17, 2012
2012 Bristol NASCAR Sprint Cup Series Starting Lineup ? Greg Biffle on pole
Roberto Guerrero Maurício Gugelmin Dan Gurney Hubert Hahne Mike Hailwood
Audi heads first practice at Sebring
Source: http://www.iracing.com/inracingnews/real-world-racing/3rdparty/audi-heads-first-practice-at-sebring
Christian Klien Karl Kling Ernst Klodwig Kamui Kobayashi Helmuth Koinigg
Alonso not ruling out anything in opener
Olivier Gendebien Marc Gené Elmer George Bob Gerard Gerino Gerini
Nine Racing To Feature Three Cars At Chili Bowl Midget Nationals
Source: http://www.motorsportsjournal.com/archives/2012/01/nine_racing_to_feature_th.php
Boy Hayje Willi Heeks Nick Heidfeld Theo Helfrich Mack Hellings
2012 NNS Ford EcoBoost 300 Final Practice Session Speeds
Copart Ford Denny Hamlin Z Line Toyota Kyle Busch Toyota Kimmy
SEB, WEB AND SEB RED BULL RACING'S 2012 DRIVER LINE-UP
Source: http://www.motorsportsjournal.com/archives/2012/01/seb_web_and_seb_red_bull.php
Walt Hansgen Mike Harris Cuth Harrison Brian Hart Gene Hartley
Orange County, New Rochelle, Wesley Hills Join Push for TZB Transit
The calls for rapid transit on the Tappan Zee Bridge are coming from more places across the Hudson Valley. This week Orange County Executive Edward Diana joined his [...]
Nick Heidfeld Theo Helfrich Mack Hellings Brian Henton Johnny Herbert
Kopecky leads at end of day one
Source: http://www.iracing.com/inracingnews/real-world-racing/3rdparty/kopecky-leads-at-end-of-day-one
Romain Grosjean Olivier Grouillard Brian Gubby André Guelfi Miguel Ángel Guerra
Audi R8 LMS ultra to fight for World Champion's title in 2012
Source: http://www.motorsportsjournal.com/archives/2011/12/audi_r8_lms_ultra_to_figh.php
Denny Hamlin Z Line Toyota Kyle Busch Toyota Kimmy Z Line Designs Toyota
Whincup seals Albert Park pole
Source: http://www.iracing.com/inracingnews/real-world-racing/3rdparty/whincup-seals-albert-park-pole
Jeffrey Michael Gordon Charles Robert Hamilton IV Charles Robert Hamilton V Kevin Michael Harvick Virgil Ernest Irvan III
Ford defends decision to keep pushing
Jeffrey Michael Gordon Charles Robert Hamilton IV Charles Robert Hamilton V Kevin Michael Harvick Virgil Ernest Irvan III
Video: Is this show-off the first to crash a Toyota GT 86?
Filed under: Motorsports, Coupe, Performance, Japan, Videos, Toyota
We all tend to get a bit overzealous at times - we'll call it part of human nature - and as many times as not, our tendencies to show off manifest themselves most when we're behind the wheel of a hot new sports car. Like, say the brand new Toyota GT 86, also known as the 2013 Scion FR-S here in the States, or, in Subaru form, the BRZ.
Such is the case with the unlucky fellow you'll see in the video embedded below. During what appears to be a drive event for Toyota's new coupe, taking place on a wet track in what we believe is Japan, one driver exceeded his talent level in a bright red GT 86, sending it careening into a makeshift wall.
The good news is that it was a low-speed mishap, which means nobody was injured and the car will need little more than a decent buffing. Or maybe a new fascia... either way, no big deal. See the video clip below.
Continue reading Is this show-off the first to crash a Toyota GT 86?
Is this show-off the first to crash a Toyota GT 86? originally appeared on Autoblog on Fri, 16 Mar 2012 16:29:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/16/is-this-show-off-the-first-to-crash-a-toyota-gt-86/
Divina Galica Nanni Galli Oscar Alfredo Gálvez Fred Gamble Howden Ganley
Friday, March 16, 2012
HR 7 Insanity: Air Pollution Funds Would Pay for Highway Expansion
House leaders want to use a small pot of funds dedicated to reducing air pollution to expand roads for solo drivers. Photo: T4A
Still, we’ve barely scratched the surface of how damaging this [...]
Source: http://streetsblog.net/2012/03/14/hr-7-insanity-air-pollution-funds-would-pay-for-highway-expansion/
Kazuyoshi Hoshino Jerry Hoyt Nico Hülkenberg Denny Hulme James Hunt
Button fastest in opening practice
Cecil Green Keith Greene Masten Gregory Cliff Griffith Georges Grignard
Australia Friday quotes: Caterham
Nick Heidfeld Theo Helfrich Mack Hellings Brian Henton Johnny Herbert
2012 NNS Ford EcoBoost 300 Final Practice Session Speeds
Bob Gerard Gerino Gerini Peter Gethin Piercarlo Ghinzani Bruno Giacomelli
Today?s Headlines
Dilan to State: Add Transit to Tappan Zee Bridge, NY Works Fund (MTR)
Politicians Want to Reopen Shuttered Elmhurst LIRR Station, and MTA Is Listening (News)
Packed Midtown Workshop Generally Positive About Bike-Share (DNAinfo)
Ratner Exec Declares “Her Mission” Is to Reduce Barclays Center [...]
Source: http://www.streetsblog.org/2012/03/16/todays-headlines-1347/
Alan Jones Tom Jones Juan Jover Oswald Karch Narain Karthikeyan
Report: Ford sued for allegedly using defective gas tanks in F-Series and E-Series from 1999 to 2008
Filed under: Minivan/Van, Truck, Government/Legal, Safety, Ford
According to a report from Reuters, Ford has been sued for allegedly selling F-Series pickup trucks and E-Series vans with defective fuel tank linings. The suit alleges that Ford knew about the problem and continued to sell affected vehicles over a 10-year period.
According to the complaint, the fuel tank lining of Ford's full-size trucks and vans built between 1999 and 2008 can "separate and flake off," clogging the fuel system and causing the truck to stumble or stall. Further, Ford is said to have issued a "secret" technical service bulletin to dealers about the problem, but never issued a recall or offering to fix customer vehicles for free.
The complaint, brought on by Coba Landscaping and Construction Inc of New Jersey and its principal Galo Coba, is said to be seeking class-action status on behalf of all owners of affected models. Considering that the Ford F-Series pickup was the best-selling vehicle between 1999 and 2008, that's a heck of a lot of owners.
Ford has yet to comment on the issue, saying it has not received the complaint. Apparently, the issue is unrelated to the rusted-out gas tank straps found by certain F-Series owners in snowy climates.
Ford sued for allegedly using defective gas tanks in F-Series and E-Series from 1999 to 2008 originally appeared on Autoblog on Fri, 16 Mar 2012 09:13:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/16/ford-sued-for-allegedly-using-defective-gas-tanks-in-f-series-an/
Romain Grosjean Olivier Grouillard Brian Gubby André Guelfi Miguel Ángel Guerra
Report: Branson Auto Museum pledges to rebuild after tornado
A tornado with 130-mile-per-hour winds touched down in the tourist area of Branson, MO, in late February. Among the many damaged businesses was the Branson Auto Museum, which lost its roof, according to Old Cars Weekly. The majority of the 100-plus cars in the museum survived the disaster, though at least seven were damaged by debris.
Branson Auto Museum manager Sue Uygun tells OCW that the museum plans to rebuild and reopen in the same location as soon as possible, but will be closed for at least a couple of months. The museum was launched on May 15, 2009 in a former crafts mall and had recently begun expanding its collection to include more antique tractors and farm implements.
Click past the jump for a press release on the tornado rebuilding efforts from the Branson/Lakes Area Convention and Visitors Bureau.
Continue reading Branson Auto Museum pledges to rebuild after tornado
Branson Auto Museum pledges to rebuild after tornado originally appeared on Autoblog on Thu, 15 Mar 2012 18:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/15/branson-auto-museum-pledges-to-rebuild-after-tornado/
Hubert Hahne Mike Hailwood Mika Häkkinen Bruce Halford Jim Hall
2013 Lexus GS350 Double Test: AWD and F Sport Compared
Glock focussed on improving Marussia
Walt Hansgen Mike Harris Cuth Harrison Brian Hart Gene Hartley
Ferrari: customer car could aid Italians
Jerry Hoyt Nico Hülkenberg Denny Hulme James Hunt Jim Hurtubise
Thursday, March 15, 2012
Alonso not ruling out anything in opener
Mike Hailwood Mika Häkkinen Bruce Halford Jim Hall Duncan Hamilton
2013 Mercedes-Benz SL550 Priced from $106,375, Goes on Sale in May
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/BjwOyBCHaUE/
Roberto Guerrero Maurício Gugelmin Dan Gurney Hubert Hahne Mike Hailwood
Jorda and Cregan join Ocean for GP3
Source: http://www.iracing.com/inracingnews/real-world-racing/3rdparty/jorda-and-cregan-join-ocean-for-gp3
Paco Godia Carel Godin de Beaufort Christian Goethals Paul Goldsmith José Froilán González
Las Vegas May Get a Taste of Germany with a N�rburgring Replica
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/49tHxtsAI6o/
Dan Gurney Hubert Hahne Mike Hailwood Mika Häkkinen Bruce Halford
Official: 2013 Ford Shelby GT500 priced from $54,200*, configurator goes live
Filed under: Car Buying, Coupe, Performance, Ford
Those interested in getting their 650-horsepower kicks in the form of a 2013 Ford Shelby GT500 can now at least partly satiate their longing with an online configurator. And, as you can see above, you are free to deck your favorite 'Stang in any number of classic racing colors... or even in Superman-spec red and blue.
Outlandish color choices aside, there are plenty of interesting options for the fastest factory Mustang ever created, including the expected Sync infotainment technologies, a voice-activated navigation system and a three-subwoofer Shaker Pro audio system. Those looking for some added sportiness inside the cabin can opt for a color-coordinated pair (black and blue in the case of our config) of front Recaro seats for an extra $1,595. Sounds like money well-spent.
For those wishing to check every option available for the car, including a Shelby-branded car cover, the most-expensive 2013 Shelby GT500 hardtop will waltz off the factory floor with a $66,485 window sticker. On the other side of the equation, even a base $54,200 (*plus $795 for destination) car will come equipped with the supercharged 5.8-liter V8 capable of hurtling the GT500 to a terminal velocity of a bit over 200 miles per hour. Performance bargain, anyone?
Feel free to build your own 2013 Ford Shelby GT500 here, and share your favorite config in the Comments. Ready, set... go!
2013 Ford Shelby GT500 priced from $54,200*, configurator goes live originally appeared on Autoblog on Thu, 15 Mar 2012 14:58:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/15/2013-ford-shelby-gt500-priced-from-54-200-configurator-goes-l/
Joe James John James Jean Pierre Jarier Max Jean Stefan Johansson
Official: GMC reveals 2013 Terrain Denali with 301-horsepower V6
GMC has a hit on its hands with the Denali trim, but for some reason the brand's most popular crossover still hasn't donned the signature chrome grille. That will change for the 2013 model year with the introduction of the 2013 Terrain Denali.
The freshly minted Terrain Denali will of course feature a chrome front grille, 19-inch wheels (V6 model only), satin chrome accents, body color rocker panels and front and rear fascias, new headlight and taillights and a dual exhaust. The top Terrain will also receive a high-end interior, including a leather-wrapped steering wheel with mahogany wood accents, a soft-touch instrument panel with French stitching, Denali-embossed leather seats and illuminated Denali sill plates.
The biggest news for the Denali is the introduction of a more powerful 3.6-liter V6, which will replace the 3.0-liter V6 across the Terrain lineup. The larger V6 will output 301 horsepower and 272 pound-feet of torque, or 37 hp and 50 lb-ft more than the 3.0-liter. And if you're thinking fuel economy will suffer as a result, think again. The added power will result in the same fuel economy as the torque-deficient 3.0-liter, with 24 miles power gallon on the highway and 17 mpg in the city.
Fuel-thrifty buyers can purchase the Terrain Denali with the 2.4-liter four-cylinder, which outputs 182 horsepower and 172 lb-ft of torque and boasts 32 mpg on the highway. The four-cylinder-equipped Denali will feature slightly smaller 18-inch wheels. All-wheel drive will also be available with both engines.
The Terrain Denali will feature a cadre of top tech amenities too, including IntelliLink, Bluetooth, Pandora and Stitcher integration and iPod controls with Gracenote tech. This Denali also utilizes advanced safety features including lane departure and forward collision warnings and blind spot radar tech to look for vehicles the driver may not see.
Pricing will be released later this year, so for now check out the official word from GMC below and additional images in our gallery.
Continue reading GMC reveals 2013 Terrain Denali with 301-horsepower V6
GMC reveals 2013 Terrain Denali with 301-horsepower V6 originally appeared on Autoblog on Thu, 15 Mar 2012 01:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/15/gmc-reveals-2013-terrain-denali-with-301-horsepower-v6/
V+ Volteis by STARCK: Legendary French Designer Puts His Stamp on an Electric Car [Geneva Auto Show]
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/7I4GCEY4nVw/
Elmer George Bob Gerard Gerino Gerini Peter Gethin Piercarlo Ghinzani
James Buescher, No. 30 Turner Motorsports Chevrolet Impala Bristol Motor Speedway Preview
Jackie Holmes Bill Homeier Kazuyoshi Hoshino Jerry Hoyt Nico Hülkenberg
Report: The Saga Continues: Consumer Reports' Fisker Karma gets new battery pack
Filed under: Hybrid, Sedan, Etc., Technology, Fisker, Electric
Send a $107,000 Fisker Karma to the dealer - after an incredibly public breakdown - and get a new battery pack in return. That's the lesson that Consumer Reports learned over the weekend and the repaired vehicle is now "operating fine at our test track" after 48 hours offline.
All that CR is saying about the problem is that the Fisker dealer said that a "fault was found in the battery and inverter cable. Both were replaced as a unit." Also, while lots of dealers wash your car after you take it in for servicing, CR's dealer also charged the brand-new pack. How kind. With everything back on track - for now - CR will get to what it intended to do days ago: put the Karma through its paces.
CR's Karma is not the only one with issues. All Karmas were affected by two recalls (due to a software glitch and then battery issues) and, as we discovered last week, owners are posting about their own problems over on FiskerBuzz.
The Saga Continues: Consumer Reports' Fisker Karma gets new battery pack originally appeared on Autoblog on Wed, 14 Mar 2012 13:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/14/the-saga-continues-consumer-reports-fisker-karma-gets-new-batt/
Gregory Jack Biffle David Lee Blaney Michael Duane Bliss Kurt Thomas Busch Kyle Thomas Busch
Chevrolet to Build 69 New COPO Camaros for Drag Duty
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/RUuclmJm3x0/
Maurício Gugelmin Dan Gurney Hubert Hahne Mike Hailwood Mika Häkkinen
Wednesday, March 14, 2012
Morgan Plus E Electric Roadster Revealed, Sports Five-Speed Manual [Geneva Auto Show]
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/4qjbqQcgElA/
Bobby Grim Romain Grosjean Olivier Grouillard Brian Gubby André Guelfi
After 30 Years of Federal Support for Transit, Battle Lines are Redrawn
Kerry Dale Earnhardt Ralph Dale Earnhardt Sr Ralph Dale Earnhardt Jr Carl Michael Edwards III William Clyde Elliott
Team Chevy, 2012 NSCS Food City 500 Pre-Race Notes and Quotes
Naoki Hattori Paul Hawkins Mike Hawthorn Boy Hayje Willi Heeks
Carella's 2011 World Title Turns a New Page in F1 H2O Series!
Source: http://www.motorsportsjournal.com/archives/2012/01/carellas_2011_world_title.php
David Lee Blaney Michael Duane Bliss Kurt Thomas Busch Kyle Thomas Busch Jeffrey Tyler Burton
Brad Keselowski, No. 22 Discount Tire Dodge Challenger R/T Bristol Motor Speedway Preview
Kyle Thomas Busch Jeffrey Tyler Burton Richard Allen Craven Kerry Dale Earnhardt Ralph Dale Earnhardt Sr
Yamaha and PETRONAS Conclude MotoGP Partnership
Source: http://www.motorsportsjournal.com/archives/2012/01/yamaha_and_petronas_concl.php
Carl Michael Edwards III William Clyde Elliott Jeffrey Michael Gordon Charles Robert Hamilton IV Charles Robert Hamilton V
MORE THAN 1000 FANS CELEBRATE MATT HAGAN'S 2011 FUNNY CAR CHAMPIONSHIP IN HIS HOMETOWN
Source: http://www.motorsportsjournal.com/archives/2011/12/more_than_1000_fans_celeb.php
Glock focussed on improving Marussia
William Ashton Lewis Jr Sterling Burton Marlin Mark Anthony Martin Jeremy Allan Mayfield James Christopher McMurray
Open Thread: The Volvo Pedestrian Airbag
On the other hand, it is a [...]
Source: http://www.streetsblog.org/2012/03/13/open-thread-the-volvo-pedestrian-airbag/
Sterling Burton Marlin Mark Anthony Martin Jeremy Allan Mayfield James Christopher McMurray Casey James Mears
Tuesday, March 13, 2012
Patrick: I created false expectations
Source: http://www.iracing.com/inracingnews/nascar-news/nascar/patrick-i-created-false-expectations
Brabus Tunes Smart Electric Drive and Smart Ebike [Geneva Auto Show]
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/O9ki4CVY98s/
Kasey Kenneth Kahne Matthew Roy Kenseth Alan Dennis Kulwicki Travis Wade Kvapil Robert Allen Labonte
Autoblog Podcast #273
Filed under: Podcasts, Geneva Motor Show, BMW, Honda, Hyundai
Geneva Motor Show RecapEpisode #273 of the Autoblog Podcast is here, and this week, Dan hosts and is joined by Autoblog Executive Editor Chris Paukert and Zach Bowman. Topics range far and wide around our recap of the 2012 Geneva Motor Show. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #273:
In the Autoblog Garage
2012 Hyundai Accent
2012 Honda Civic Hybrid
2012 BMW 740i
Hosts: Dan Roth, Chris Paukert, Zach Bowman
Get the podcast
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Continue reading Autoblog Podcast #273
Autoblog Podcast #273 originally appeared on Autoblog on Tue, 13 Mar 2012 16:45:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/13/autoblog-podcast-273/
Joe Kelly Dave Kennedy Loris Kessel Bruce Kessler Nicolas Kiesa
Spanish F1 venues set to alternate
CUP: Hendrick Loses Appeal
Source: http://nascar.speedtv.com/article/cup-hendrick-motorsports-loses-nascar-appeal/
Peter Gethin Piercarlo Ghinzani Bruno Giacomelli Dick Gibson Gimax
Report: GM offers $1,000 off V6 Equinox and Terrain CUVs because it can't keep up with 4-cyl demand
Filed under: Car Buying, Plants/Manufacturing, Crossover, Chevrolet, GM, GMC
Anyone recently shopping for a four-cylinder Chevrolet Equinox or GMC Terrain has probably discovered they're not easy to come across. Automotive News reports that General Motors has a shortage of the 2.4-liter powerplants and the company can't say when that might improve.
Still want an Equinox or Terrain? If you're willing to give up a few miles per gallon, Chevrolet dealers are offering $1,000 off V6 models to get them out the door. On the Equinox LT, the V6 is a $1,500 option. Not a bad discount if you were already shopping for one of the more powerful CUVs.
Just keep in mind that the EPA says that four-cylinder models get 22 miles per gallon city and 32 mpg highway while the six-cylinder musters just 17/24. The EPA further notes that translates into about a $600 increase in your estimated yearly fuel bill. And in terms of performance, in our testing, we actually preferred the four-cylinder over the V6.
If you have your heart set on a four-cylinder Equinox or Terrain, a GM spokesperson says the automaker is working with suppliers to increase production of the smaller engine and they hope to meet demand soon.
GM offers $1,000 off V6 Equinox and Terrain CUVs because it can't keep up with 4-cyl demand originally appeared on Autoblog on Tue, 13 Mar 2012 08:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/13/gm-offers-1-000-off-v6-equinox-and-terrain-cuvs-because-it-can/
Toyota FT-Bh Hybrid Concept Photos and Info: Previewing Future Hybrid Tech and Design
Denny Hulme James Hunt Jim Hurtubise Gus Hutchison Jacky Ickx
Button: Aero de-mystified this year
Robert Allen Labonte Terrence Lee Labonte Randy Joseph Lajoie Kevin Paul Lepage William Ashton Lewis Jr
Lamborghini Gallardo Replacement to Share More with Audi R8, Will ?Make Clear Cut? from Current Car
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/MAw1aEN0kus/
Kazuyoshi Hoshino Jerry Hoyt Nico Hülkenberg Denny Hulme James Hunt
Video: Toyota Priuc C ad campaign begins with "Malti-poo" spot
Filed under: Hybrid, Marketing/Advertising, Videos, Hatchback, Toyota
The curtain's been lifted on the ad campaign for the Toyota Prius C, and it's all about the game of life via the boardgame The Game of Life. The first spot is called Malti-poo and in it's ad-speaky way it targets "city-dwelling millennials" as it "demonstrates key vehicle attributes in a fun and approachable way." It "embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game" while it also "offers visual tools and easy ways to share digestible information and collect opinions."
In English: it's trying to hook first-time car buyers on the notable features of the Prius C in inventive ways. Case in point: the Malti-poo spot will be followed by one called "Dolphin Tattoo," and platforms will include broadcast television, print, consumer experience and a YouTube channel that provides car buying and financial advice.
See below for the ad and the press release describing the campaign.
Continue reading Toyota Priuc C ad campaign begins with "Malti-poo" spot
Toyota Priuc C ad campaign begins with "Malti-poo" spot originally appeared on Autoblog on Mon, 12 Mar 2012 18:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/03/12/toyota-priuc-c-ad-campaign-begins-with-malti-poo-spot/
Kevin Harvick Armour Vienna Sausage Kroger Chevrolet Clint Bowyer Zaxby s Chevrolet Brad Keselowski
Carbon Motors Denied Government Loan for Building Its E7 Police Car
Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/kcgNvGHtGTI/
Oscar Alfredo Gálvez Fred Gamble Howden Ganley Frank Gardner Billy Garrett
Monday, March 12, 2012
F1 may need budget cap ? Ecclestone
Marc Gené Elmer George Bob Gerard Gerino Gerini Peter Gethin