Filed under: Performance, Marketing/Advertising, Hatchback, Fiat
Fiat USA put a video showcasing the 500 Abarth on the Internet last November that tested the bounds of what is doable on network TV. That's one of the big reasons it hasn't been put on TV yet.
You'll see what we mean when you view the ad, titled "Seduction," after the jump. It was the foam that made it iffy for the networks.
But we chatted with Chrysler marketing chief Olivier Francois at the Detroit Auto Show about Super Bowl commercials where advertisers are known to push the envelope. In the Chrysler-Fiat world of double titles, Francois is also CEO of Fiat.
Francois, who is considering a few options for the big game, is wondering if the Abarth video is Super Bowl worthy, and wants to know what Autoblog readers think about the spot. Good enough for the big game, also known as the Super Bowl of advertising?
Chrysler, of course, was the toast of the Super Bowl in 2011, showing an unprecedented two-minute ad featuring Eminem's "Lose Yourself," an appearance by Eminem himself and the new ad theme, "Imported From Detroit."
It's a high bar to reach again.
What do you think? Does this Abarth ad have the right stuff?
Continue reading Is this Fiat Abarth ad good enough for the Super Bowl?
Is this Fiat Abarth ad good enough for the Super Bowl? originally appeared on Autoblog on Thu, 19 Jan 2012 13:29:00 EST. Please see our terms for use of feeds.
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