From Beetle to Up!: A Brief History of Volkswagen?s Entry-Level Cars

It’s become something of a truism that Volkswagen has strayed, at least somewhat, from building archetypal people’s cars such as the original Beetle. The mainstay Golf has grown to a near-premium status, and its more-affordable little brother, the Polo, is still pricey for its segment.�To broaden VW’s appeal and bring first-time buyers into showrooms, the [...]

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Danny Kladis Hans Klenk Peter de Klerk Christian Klien Karl Kling